Morgan Keegan gave the Regional - Pacific Banks industry some bad news as it announced a downgrade on one of its stocks. Zions Bancorp. (ZION) [Chart - News - Analysis] was downgraded from Outperform » Mkt Perform on 11/11/2009---a negative sign for the stock that investors will have to endure. FYI, Morgan Keegan uses the following rating scale when analyzing stocks: Outperform, Mkt Perform, Underperform. {loadposition link_newslink1} | {loadposition livevideopromo} | | | | | | {loadposition contentad} | | | | | | | | Zions Bancorp. has an average analyst recommendation score of 2.9 and competes for investment dollars with Bank of Hawaii Corporation (BOH) [Chart - News - Analysis] and City National Corp. (CYN) [Chart - News - Analysis]---two other stocks in the Regional - Pacific Banks industry that have average analyst recommendation scores of 2.9 and 3.1 respectively. Analyst recommendations are averaged and scored using the following rating scale: - 1.0 = Strong Buy - 2.0 = Buy - 3.0 = Hold - 4.0 = Sell - 5.0 = Strong Sell Why are Upgrades and Initiations Good and Downgrades Bad? One event that is almost certain to get a reaction from Wall Street is an analyst upgrade or downgrade. Everyone is looking for an edge in the stock market, and quite often, traders turn to stock analysts to get that edge. Upgrades and coverage initiations are typically good for stocks because they show that analysts either believe that the stock is going to perform better in the future or that the stock is worth covering and providing analysis on. Downgrades are typically bad for stocks because they show that analysts believe that the stock is going to perform worse in the future. What is a Stock Analyst? Check out the Understanding Stock Analyst Research and Recommendations video and article for more info. A stock analysts is a person---typically employed by a large bank, investment firm or analysis company---who devotes his/her life to learning and making predictions about a company and its future performance. Stock analysts sift through company reports and filings, talk to company management, probe customers and competitors and basically do whatever they can to find out if a company is healthy and growing or sick and shrinking. Because this is incredibly demanding work, stock analysts typically only monitor one or two companies at a time. {loadposition link_nowtime} {loadposition followus} | 
