Wunderlich gave the Regional - Mid-Atlantic Banks industry some bad news as it announced a downgrade on one of its stocks.

Synovus Financial Corp. (SNV) [Chart - News - Analysis] was downgraded from Hold » Sell on 10/26/2009---a negative sign for the stock that investors will have to endure. FYI, Wunderlich uses the following rating scale when analyzing stocks: Accumulate, Buy, Hold, Sell.

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Synovus Financial Corp. has an average analyst recommendation score of 2.9 and competes for investment dollars with City Holding Co. (CHCO) [Chart - News - Analysis] and First Citizens Bancshares Inc. (FCNCA) [Chart - News - Analysis]---two other stocks in the Regional - Mid-Atlantic Banks industry that have average analyst recommendation scores of 2.6 and 3.0 respectively.

Analyst recommendations are averaged and scored using the following rating scale:

- 1.0 = Strong Buy

- 2.0 = Buy

- 3.0 = Hold

- 4.0 = Sell

- 5.0 = Strong Sell

Why are Upgrades and Initiations Good and Downgrades Bad?

One event that is almost certain to get a reaction from Wall Street is an analyst upgrade or downgrade. Everyone is looking for an edge in the stock market, and quite often, traders turn to stock analysts to get that edge.

Upgrades and coverage initiations are typically good for stocks because they show that analysts either believe that the stock is going to perform better in the future or that the stock is worth covering and providing analysis on.

Downgrades are typically bad for stocks because they show that analysts believe that the stock is going to perform worse in the future.

What is a Stock Analyst?

Check out the Understanding Stock Analyst Research and Recommendations video and article for more info.

A stock analysts is a person---typically employed by a large bank, investment firm or analysis company---who devotes his/her life to learning and making predictions about a company and its future performance.

Stock analysts sift through company reports and filings, talk to company management, probe customers and competitors and basically do whatever they can to find out if a company is healthy and growing or sick and shrinking. Because this is incredibly demanding work, stock analysts typically only monitor one or two companies at a time.

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Analysts were expecting Synovus Financial Corp. (SNV) [Chart - News - Analysis] to report earnings of $-0.67 for last quarter, but SNV missed expectations with actual earnings of $-1.27---60 cents below the consensus estimate.

If you compare last quarter's earnings to the $-0.08 the company made per share during the same quarter a year ago, you can see that SNV’s earnings are down this year.

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Also, if you compare SNV's 7.60% projected earnings-per-share (EPS) growth rate for the next five years with the projected EPS growth rate of 7.23% for the Regional - Mid-Atlantic Banks industry as a whole during that same time frame, you can see that analysts expect SNV to outperform the industry in the future---which is a good sign for the stock.

Drilling down a little deeper into the Regional - Mid-Atlantic Banks industry, you can see how analysts believe SNV will stack up against some of the other stocks in the industry, like Wilmington Trust Corporation (WL) [Chart - News - Analysis] and City Holding Co. (CHCO) [Chart - News - Analysis], in the future. Analysts believe WL's earnings are going to grow at a rate of 8.00% while CHCO's earnings are going to grow at a rate of 7.33%.

Earnings season can be a volatile time in the stock market. Check out these videos and articles to be better prepared to take advantage of the large price moves that tend to accompany earnings announcements.

- Earnings Season is Here - Find Out How to Trade It

- Using Options to Trade Earnings

- Understanding Stock Analyst Research and Recommendations

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