IQ Interactive Wins Coveted Gold Award at the 2009 RX Club Show

The RX Club, which has awarded the top annual awards for healthcare marketing since 1986, has awarded IQ Interactive (IQ) a 2009 Gold Award (Best Product Website) for their work for Cardinal Health. Only 8 gold awards were earned this year out of 150 awards and hundreds of entries.

IQ’s winning work includes a website, videos and short animatics for healthcare leader Cardinal Health. See the work here: www.cardinalhealth.com/healthcarelandscape. The site features an interactive, virtual city experience that represents Cardinal Health’s diverse markets and highlights key messaging regarding their value-added services.

“IQ brought the Cardinal Health brand and offerings to life in a highly engaging way that enables our customers, prospects and employees to better understand the full range of our offerings,” said Cid Rhomberg, Vice President of Corporate Marketing for Cardinal Health. “We are delighted that this project has been recognized with this important award.”

Since 1986, the RX Club Gold Awards has been considered one of the highest honors in the healthcare marketing community. The annual event is attended by hundreds of colleagues from leading healthcare advertising agencies and their clients.

“I am thrilled that this award recognizes the breakthrough digital work IQ is doing to make the complexity of healthcare simple to navigate and understand,” said Tony Quin, IQ CEO. “Our novel approach is to take complex value propositions and distill them into meaningful human stories that create measurable results.”

About IQ Interactive

IQ Interactive is a digital advertising agency specializing in using digital channels to simplify complex brand stories. Clients include Microsoft, UPS, New York Life and Johnson & Johnson. IQ has won more than 100 national awards since 2006 including the Gran Prix at Cannes. IQ is a Charter Member of the Society of Digital Agencies (SoDA) and was named in BtoB Magazine as one of the top 3 interactive agencies of 2008. To view the IQ Interactive portfolio visit: http://www.iqinteractive.com/.